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The personal MBA by Josh Kaufman
ngaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.
₦7970 -
This is marketing by Seth Godin
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
₦8985 -
Black girl rock by Beverly Bond
Fueled by the insights of women of diverse backgrounds, including Michelle Obama, Angela Davis, Shonda Rhimes, Misty Copeland Yara Shahidi, and Mary J. Blige, this book is a celebration of black women’s voices and experiences that will become a collector’s items for generations to come.
Pairing inspirational essays and affirmations with lush, newly commissioned and classic photography, Black Girls Rock!: Owning Our Magic and Rocking Our Truth is not only a one-of-a-kind celebration of the diversity, fortitude, and spirituality of black women but also a foundational text that will energize and empower every reader.
₦10390
